{"id":5632,"date":"2024-12-05T13:47:04","date_gmt":"2024-12-05T06:47:04","guid":{"rendered":"https:\/\/poltekparmakassar.ac.id\/?p=5632"},"modified":"2024-12-05T17:18:12","modified_gmt":"2024-12-05T10:18:12","slug":"kuliah-umum-menguasai-ota","status":"publish","type":"post","link":"https:\/\/fe.desnet.online\/poltekpar2025\/kuliah-umum-menguasai-ota\/","title":{"rendered":"MAHASISWA POLTEKPAR MAKASSAR BELAJAR STRATEGI JITU MEMASARKAN PAKET WISATA DI PLATFORM ONLINE"},"content":{"rendered":"

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Makassar, 5 Desember 2024 \u2013 Program Studi Perjalanan Wisata Politeknik Pariwisata Makassar menggelar kuliah umum yang mengangkat tema \u201cMenguasai OTA: Strategi Jitu Memasarkan Paket Wisata di Platform Online.\u201d Acara ini berlangsung di Auditorium Soesilo Soedarman, Gedung Amanna Gappa, Politeknik Pariwisata Makassar, Kamis (5\/12). Kegiatan ini menghadirkan Ummu Kalsum, Market Manager Tiket.com sebagai narasumber.<\/p>\n

Acara dimulai dengan sambutan dari Ketua Program Studi D3 Perjalanan Wisata, Renold, M.Pd., CHE. Dalam pembukaannya, Renold menekankan pentingnya memahami perkembangan Online Travel Agent (OTA) yang kini tidak hanya terbatas pada penjualan tiket pesawat dan hotel, tetapi juga mencakup produk wisata seperti atraksi dan paket perjalanan.<\/p>\n

Kuliah umum ini dihadiri oleh lebih dari 200 mahasiswa dari berbagai program studi, termasuk D3 Perjalanan Wisata, D4 Usaha Perjalanan Wisata, dan D4 Destinasi Pariwisata. Antusiasme peserta terlihat dari banyaknya pertanyaan yang diajukan selama sesi tanya jawab.<\/p>\n

Dalam paparannya, Ummu Kalsum menjelaskan bahwa digitalisasi telah menjadi tren dominan dalam industri wisata. \u201cKonsumen semakin memilih untuk memesan perjalanan secara online karena kenyamanan, kemudahan, dan harga yang kompetitif,\u201d ujarnya. Ummu juga memperkenalkan fitur unggulan Tiket.com bernama “To Do,” yang menawarkan hingga 11 kategori aktivitas untuk meningkatkan pengalaman perjalanan, seperti atraksi wisata, spa & kecantikan, hiburan, tur, olahraga, hingga kebutuhan perjalanan umrah.<\/p>\n

Selain memaparkan tren digital, Ummu Kalsum memberikan panduan praktis bagi peserta tentang cara menjadi mitra Tiket.com untuk memasarkan produk wisata, khususnya atraksi dan paket wisata. Ia juga mengungkapkan bahwa mitra yang memasarkan paket wisata dari Sulawesi Selatan masih sangat sedikit, membuka peluang besar bagi mahasiswa untuk mengembangkan produk wisata lokal di platform tersebut.<\/p>\n

Mahasiswa pun diajak untuk memanfaatkan peluang ini sebagai langkah awal dalam membangun karier di industri pariwisata digital. \u201cDengan menjadi mitra, Anda tidak hanya memperluas pasar, tetapi juga berkontribusi dalam mempromosikan potensi pariwisata Sulawesi Selatan ke tingkat yang lebih luas,\u201d tambah Ummu.<\/p>\n

Acara ini diharapkan dapat memberikan wawasan baru sekaligus memotivasi mahasiswa untuk lebih aktif memanfaatkan teknologi dalam memasarkan produk wisata. Kolaborasi antara institusi pendidikan dengan pelaku industri seperti Tiket.com menjadi langkah strategis dalam mempersiapkan lulusan yang kompeten di era digital.<\/p>\n","protected":false},"excerpt":{"rendered":"

Makassar, 5 Desember 2024 \u2013 Program Studi Perjalanan Wisata Politeknik Pariwisata Makassar menggelar kuliah umum yang mengangkat tema \u201cMenguasai OTA: […]<\/p>\n","protected":false},"author":30,"featured_media":5633,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3,49],"tags":[],"class_list":["post-5632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita","category-hotline-berita"],"acf":[],"_links":{"self":[{"href":"https:\/\/fe.desnet.online\/poltekpar2025\/wp-json\/wp\/v2\/posts\/5632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fe.desnet.online\/poltekpar2025\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fe.desnet.online\/poltekpar2025\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fe.desnet.online\/poltekpar2025\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/fe.desnet.online\/poltekpar2025\/wp-json\/wp\/v2\/comments?post=5632"}],"version-history":[{"count":1,"href":"https:\/\/fe.desnet.online\/poltekpar2025\/wp-json\/wp\/v2\/posts\/5632\/revisions"}],"predecessor-version":[{"id":5634,"href":"https:\/\/fe.desnet.online\/poltekpar2025\/wp-json\/wp\/v2\/posts\/5632\/revisions\/5634"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fe.desnet.online\/poltekpar2025\/wp-json\/wp\/v2\/media\/5633"}],"wp:attachment":[{"href":"https:\/\/fe.desnet.online\/poltekpar2025\/wp-json\/wp\/v2\/media?parent=5632"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fe.desnet.online\/poltekpar2025\/wp-json\/wp\/v2\/categories?post=5632"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fe.desnet.online\/poltekpar2025\/wp-json\/wp\/v2\/tags?post=5632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}